“Yo, how many retweets for a year of free chicken nuggets?”
That brings us to a few months later when an unassuming 17-year-old from Reno, Nevada tweeted at us hoping for a response with, When you stay consistent to who you are, good things happen. The brand that prompted consumers to ask “Where’s the Beef?” and to question what chicken “Parts” other restaurants might be using. Our job on social is to be the same brand that we’ve been since 1969. These moments caught fire and showcased our social team at their best and doing what they’ve long been doing: having fun and talking WITH our customers, not AT them.
And, with the simple phrase “ asking for a friend,” our social media team used this as an opportunity to remind the world that nobody does fresh beef like Wendy’s.Īs Wendy’s Chief Concept & Marketing Officer, I loved that we proved in some very public settings, and with a rather large microphone, that “fresh, never frozen beef” is a Wendy’s cornerstone, not a tagline. Then, our largest competitor announced a half-hearted move to fresh beef in a half-hearted way. It started back in January when we kindly reminded a Twitter user by the name of Thuggy D that we use fresh beef patties on all the hamburgers we serve at our restaurants, and those do – in fact – come delivered on a refrigerated truck a few times a week. 2017 has been one of the more notable years in the recent history of Wendy’s.
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